THE PRESUPPOSITION IN SLOGANS OF COSMETIC ADVERTISEMENT

MIYA AUDINA, - (2017) THE PRESUPPOSITION IN SLOGANS OF COSMETIC ADVERTISEMENT. ["eprint_fieldopt_thesis_type_skripsi" not defined] thesis, UNIVERSITAS PASIR PENGARAIAN.

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Abstract

Slogan is a familiar advertising feature. Slogans are used by advertisers to attract consumers‟ attention to their products. Slogan contains a difficult meaning to be known. In this thesis, researcher only focuses on the slogan of cosmetics. The purpose of this research was to find out the presupposition and the types of presupposition in slogans of cosmetic advertisement. This research used qualitative research. It took about 25 slogans cosmetic advertisement. Data was analyzed by using Yule‟s theory (1996). The meaning of the slogan was to represent assumed the advertiser‟s message to consumers. The results of this research are all slogans have presupposition. From the analyzes are 4 types of presupposition: 15 existential presuppositions, 6 lexical presuppositions, 3 factive presuppositions, 1 non-factive presupposition.

Item Type:	Thesis (["eprint_fieldopt_thesis_type_skripsi" not defined])
Subjects:	Dewey decimal Classification Subject Areas > 400 Bahasa Dewey decimal Classification Subject Areas > 400 Bahasa
Divisions:	Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Bahasa Inggris
Depositing User:	FKIP
Date Deposited:	04 Dec 2019 03:17
Last Modified:	04 Dec 2019 03:17
URI:	http://repository.upp.ac.id/id/eprint/403

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