PREFERENSI KONSUMEN TERHADAP TOKO ROTI DI PASIR PENGARAIAN KECAMATAN RAMBAH KABUPATEN ROKAN HULU

NUSRIKA, DINA (2020) PREFERENSI KONSUMEN TERHADAP TOKO ROTI DI PASIR PENGARAIAN KECAMATAN RAMBAH KABUPATEN ROKAN HULU. Sarjana thesis, Universitas Pasir pengaraian.

[img] Text
COVER.pdf
Download (976kB)
[img] Text
BAB 1 2 3.pdf
Download (458kB)
[img] Text
BAB 4 5.pdf
Restricted to Repository staff only
Download (1MB) | Request a copy

Abstract

Pasir Pengaraian has a variety of bread products. In addition to abundant raw materials, people's interest in this food also continues to increase. This can be seen from the many bakeries and the many variations of bread that continue to emerge. This study aims to analyze consumer preferences for bakeries in Pasir Pengaraian, Rambah District, Rokan Hulu Regency. This research was conducted in 5 (five) bakeries in Pasir Pengaraian. The sampling method uses accidental sampling method with a total sample of 88 respondents taken using the Slovin formula, and using chi square analysis (x2). The results showed that the majority of respondents who bought bread were women aged 25-33, the majority of high school education levels, the type of work the majority of housewives, the majority of household income Rp.900.000,00 - Rp.1.025.000,00. Reasons for purchasing bread are due to taste, the importance of regular bread consumption, the average consumption of bread in a day is not certain, the decision to purchase bread is planned, the frequency of purchasing bread is uncertain, the number of purchases is 2, the consideration of choosing where to shop the product is always available. Based on the chi square analysis of consumers of bakeries in Pasir Pengaraian there is no difference or there are differences in consumer preferences for bakeries.

Item Type: Thesis (Sarjana)
Uncontrolled Keywords: Keywords : Consumer Preferences, Bakeries
Subjects: Dewey decimal Classification Subject Areas > 600 Teknologi dan ilmu-ilmu Terapan > 630 - 639 Pertanian dan Teknologi yang Berkaitan
Dewey decimal Classification Subject Areas > 600 Teknologi dan ilmu-ilmu Terapan > 630 - 639 Pertanian dan Teknologi yang Berkaitan
Divisions: Fakultas Pertanian > Program Studi Agribisnis
Depositing User: Unnamed user with username AdminPustaka
Date Deposited: 17 Feb 2022 01:34
Last Modified: 17 Feb 2022 01:34
URI: http://repository.upp.ac.id/id/eprint/1195

Actions (login required)

View Item View Item
repo is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.