The Role of Distribution Channels and Logistics Innovation in Empowering MSMEs in Tourism Villages: A Community-Based Tourism Perspective

Christya Rahayu, Heffi and Puji Lestari, Etty and -, Hardianto and -, Purwantoro and Gunadi Brata, Aloysius and Gitya, Febiana (2025) The Role of Distribution Channels and Logistics Innovation in Empowering MSMEs in Tourism Villages: A Community-Based Tourism Perspective. Journal of Distribution Science, 23 (2). pp. 119-130. ISSN 2093-7717

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Abstract

Purpose: This study explores the role of distribution channels and logistics management in empowering Micro, Small, and Medium Enterprises (MSMEs) within the context of Community-Based Tourism (CBT) in Pawan Village and Sialang Jaya Village, Indonesia. Research design, data and methodology: This study used the AHP method with a mixed-methods approach. Data were collected through observations and interviews from 100 respondents. The Analytical Hierarchy Process (AHP) is used to prioritize key development areas such as infrastructure improvement, MSME empowerment, and tourism promotion. Result: The findings indicate that efficient supply chain management (SCM) and the adoption of digital technologies such as e-commerce and customer relationship management (CRM) are essential in broadening market reach and enhancing MSME operational efficiency. Additionally, collaboration between local governments and MSMEs in developing infrastructure plays a critical role in fostering sustainable tourism. Conclusions: This study emphasizes the importance of distribution economics and logistics management in creating sustainable tourism and empowering MSMEs in rural areas. A strong integration between digital technology, distribution management, and infrastructure development will be a solid foundation for developing community-based tourism in areas with tourism potential but limited access to logistics and distribution. The study importance of economic distribution for sustainable tourism.

Item Type:	Article
Uncontrolled Keywords:	Distribution Channels, Logistics Innovation, Community-Based Tourism, MSMEs, Supply Chain Management, Infrastructure Development
Subjects:	Dewey decimal Classification Subject Areas > 300 Ilmu Sosial > 330 - 339 Ilmu Ekonomi > 330 Econmics/Ilmu Ekonomi
Divisions:	Fakultas Ekonomi > Program Studi Manajemen
Depositing User:	Dr. Heffi Christya Rahayu, SE., M.Si.
Date Deposited:	02 Jul 2025 07:48
Last Modified:	02 Jul 2025 07:48
URI:	http://repository.upp.ac.id/id/eprint/2576

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