STRATEGI PEMASARAN PRODUK MIE SEDAAP PADA PT PEKANBARU DISTRIBUSINDO RAYA (PT PDR) DI KECAMATAN UJUNGBATU

Hisan, Khoirotun and Christya Rahayu, Heffi and Kurniawan, Hendri (2025) STRATEGI PEMASARAN PRODUK MIE SEDAAP PADA PT PEKANBARU DISTRIBUSINDO RAYA (PT PDR) DI KECAMATAN UJUNGBATU. STRATEGI PEMASARAN PRODUK MIE SEDAAP PADA PT PEKANBARU DISTRIBUSINDO RAYA (PT PDR) DI KECAMATAN UJUNGBATU, 2 (2). pp. 463-473. ISSN 3032-4084

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Abstract

This study aims to analyze the marketing strategy of Sedaap Noodle products at PT PDR in Ujungbatu District. The research method used is the qualitative SWOT analysis method, namely strengths, weaknesses, opportunities, threats as a strategy to increase sales. The results showed that PT PDR in Ujungbatu District has strengths in terms of a strong brand and a wide distribution network. This research uses a qualitative method with descriptive analysis, IFAS matrix, EFAS, SWOT Matrix and cartesian diagrams. Data collection techniques using interviews, observation and documentation.

Item Type:	Article
Subjects:	Dewey decimal Classification Subject Areas > 300 Ilmu Sosial Dewey decimal Classification Subject Areas > 300 Ilmu Sosial > 330 - 339 Ilmu Ekonomi
Divisions:	Fakultas Ekonomi > Program Studi Manajemen
Depositing User:	Dr. Heffi Christya Rahayu, SE., M.Si.
Date Deposited:	30 Jun 2025 04:22
Last Modified:	30 Jun 2025 04:23
URI:	http://repository.upp.ac.id/id/eprint/2557

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