STRATEGI PENGEMBANGAN POTENSI OBJEK WISATA BERBASIS SUSTAINABLE TOURISM DALAM MENINGKATKAN PEREKONOMIAN MASYARAKAT

-, Suhartono and Christya Rahayu, Heffi and -, Nurrahmawati and Eka Afri, Lusi and Yulian Mela, Fefti (2024) STRATEGI PENGEMBANGAN POTENSI OBJEK WISATA BERBASIS SUSTAINABLE TOURISM DALAM MENINGKATKAN PEREKONOMIAN MASYARAKAT. STRATEGI PENGEMBANGAN POTENSI OBJEK WISATA BERBASIS SUSTAINABLE TOURISM DALAM MENINGKATKAN PEREKONOMIAN MASYARAKAT, 13 (3). pp. 859-872. ISSN 2085-9996

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Abstract

Indonesia has significant potential for the development of many sectors, including tourism. Strategies to increase the number of tourist visits and maintain the desire to return are crucial for tourism development. This research aims to formulate strategies for developing the potential of the Aek Martua Waterfall tourism in Rokan Hulu Regency with a sustainable approach. The method used is a SWOT analysis which identifies internal and external factors that influence tourism development. The results of the analysis show that the Aek Martua Waterfall tourist destination in Rokan Hulu Regency has strengths and opportunities that can be optimized, so the appropriate strategy is to use an SO or Strengths Opportunities strategy for the development of this business, and is supported by an aggressive growth or Growth Oriented Strategy. Several stakeholders who are interested in the development of the Aek Martua waterfall tourist attraction in Rokan Hulu include the city government, the tourism department, tourism founders/managers, and the local community. The SWOT analysis indicates that the Aek Martua Waterfall tourist attraction in Rokan Hulu Regency can be developed into a nature tourism destination by the managers as it can maintain satisfactory service quality and this innovation can improve the local economy. Keywords: Sustainable Tourism, Economic Development, Tourism Potential, SWOT Analysis

Item Type:	Article
Subjects:	Dewey decimal Classification Subject Areas > 300 Ilmu Sosial > 330 - 339 Ilmu Ekonomi
Divisions:	Fakultas Ekonomi > Program Studi Manajemen
Depositing User:	Dr. Heffi Christya Rahayu, SE., M.Si.
Date Deposited:	30 Jun 2025 08:16
Last Modified:	30 Jun 2025 08:16
URI:	http://repository.upp.ac.id/id/eprint/2564

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