Implikasi Implementasi Strategi Defense Industry (Military) Terhadap Kinerja Keuangan PT. Garuda Maintenance Facility Aero Asia Tbk

Devi Maharani, Alamanda and Christya Rahayu, Heffi and Rekarti, Endi (2025) Implikasi Implementasi Strategi Defense Industry (Military) Terhadap Kinerja Keuangan PT. Garuda Maintenance Facility Aero Asia Tbk. Implikasi Implementasi Strategi Defense Industry (Military) Terhadap Kinerja Keuangan PT. Garuda Maintenance Facility Aero Asia Tbk, 6 (3). pp. 1641-1654. ISSN https://issn.brin.go.id/terbit/detail/1567740735

Text Jurnal Sinta 4 Implikasi Implementasi Strategi Defense Industry(Military) Terhadap Kinerja Keuangan PT. Garuda Maintenance Facility Aero Asia Tbk.pdf Available under License Creative Commons Attribution Share Alike. Download (420kB)

Abstract

The COVID-19 pandemic has had a significant impact on the aviation industry, marked by flight frequency and passenger numbers declined. Airlines were compelled to implement strategic policies to survive the pandemic, including reducing aircraft maintenance costs. This situation affected the sustainability business of Maintenance, Repair, and Overhaul (MRO) companies, due to airlines struggled to pay for maintenance services. In response to these circumstances, PT Garuda Maintenance Facility Aero Asia Tbk (“GMF”) embarked on defense industry (military) diversification strategy for business recovery. The objective of this study was to determine whether this diversification strategy is a suitable choice for GMF business recovery and financial performance enhancement after pandemic. This study employed two sequential research methods: qualitative research used industrial environment analysis and SWOT analysis, followed by quantitative research used financial performance analysis, revenue contribution analysis, and profitability analysis of the business segment. Data were gathered by interviews, observations, and documents analysis. The study results suggest that the defense industry (military) strategy was a suitable choice that had a positive impact on the company's financial performance, proven by the continuous profit increase in 2022 and 2023. Keyword: Covid-19, MRO, Diversification Strategy, Defense Industry, Financial Performance

Item Type:	Article
Subjects:	Dewey decimal Classification Subject Areas > 300 Ilmu Sosial > 330 - 339 Ilmu Ekonomi
Divisions:	Fakultas Ekonomi > Program Studi Manajemen
Depositing User:	Dr. Heffi Christya Rahayu, SE., M.Si.
Date Deposited:	30 Jun 2025 08:16
Last Modified:	30 Jun 2025 08:16
URI:	http://repository.upp.ac.id/id/eprint/2563

Actions (login required)

View Item